Register: NOV/29/2019, Submit: NOV/30/2019, Eligibility: Architects, architecture graduates, students, engineers; individually, (interdisciplinary) teams up to 3 members, Fee: Indian nationals 1,200 INR (Indian rupee), foreign nationals 40 EUR (JUL/15/2018 – AUG/31/2019); Indian nationals 1,500 INR, foreign nationals 60 EUR (SEP/01 – OCT/31/2019); Indian nationals 1,800 INR, foreign nationals 80 EUR (NOV/01 – NOV/29/2019); discount for a minimum of 5 teams from one architecture school or university, Awards: 1st Prize 1,00,000 INR (approx. 1,270 EUR), 2nd Prize 60,000 INR (approx. 760 EUR), 3rd Prize 40,000 INR (approx. 510 EUR), 10 Honorable Mentions
What do Tom Ford, Raf Simons, Pierre Balmain, Pierre Cardin, Gianni Versace and Virgil Abloh all have in common? Before kick-starting a flourishing career in fashion, each of these individuals enrolled to study architecture or industrial design. Architects like Zaha Hadid and Rem Koolhaas have repeatedly collaborated with fashion houses and imparted their quirky vision to develop an experimental and bespoke range of products. The worlds of architecture and fashion have many overlaps. It is unsurprising that architects – artists who obsess over scale, shape and proportion in their work – tend to apply the same tenets to their personal style; while many fashion designers have cited architecture as a practice and individual architects as inspirations for their designs.
Balmain once said, “Dressmaking is the architecture of movement, nothing is more important in a dress than its construction.” Fashion and architecture have the same point of origin, the human body. The body can be seen and thought of as a machine, a vehicle, as well as a building. Dressing of an individual provides a definition of personal space as do architectural structures though they are bigger in scale.
Fashion and architecture have many connections: they both aim to “make” shelter for the human being and reflect our taste. Both fashion and architecture express ideas of personal, social and cultural identity, reflecting the concerns of the user and the ambition of the age. Their relationship is a symbiotic one, and throughout history clothing and buildings have echoed each other in form and appearance.
The Italian city of Milan is recognized internationally as one of the world’s most important fashion capitals, along with Paris, New York and London.The city of Milan houses, in the so-called Quadrilaterod’Oro (the golden rectangle), some of the world’s best luxury, fashion and jewelry boutiques as well as workshops of many of the industry’s biggest names. Milan’s quintessential bi-annual event, Milan Fashion Weekis one of the most important events for all fashion lovers, as well as industry professionals and journalists.
The aim of the competition is to design a pop-up pavilionin the emblematic Parco Sempione in Milan that connects fashion, architecture and people. The pavilion should capture the essence of fashion design and celebrate itspowerful impacton our society for such a long time. The pavilion should infuse fashion with architecture physically and poetically, creating a structure that is able to host different events and activate the zone.
Connect people with fashion design and promote the idea among masses.
The pavilion should strive to become a ‘window’ for man to experience the impact and importance of fashion design on the society. Dressmaking and fashion design through its evolution over centuries, has given us countless styles and possibilities of clothing. It has had a powerful impact on the socio-cultural fabric of the world. Fashion is an important tool of expression, influence and stimulation. The pavilion should be a tribute to the idea of fashion wherethe visitorswould transcend their olfactory, tactile and visual experiences. The pavilion spaceshould have an ephemeral and immersive architectural quality that would let people reflect on the tangibleand intangible components of dressmaking. The participants are free to designate anykind of function (or not) to their pavilion that would fit in their narrative. The space couldbe a small museum or exhibition space, an experience or display center, a designer’s workshop, a pop-up ramp or even afunctionless vestibule.
Blend fashion and architecture together through a pop-up structure.
Architecture and fashion share the primary function of providing shelter and protection for the body and they both create space and volume out of flat, two-dimensional materials. The pavilion should have an innovative built quality that would highlight a designer’s passion towards creating an avant-garde structure.
The pavilion should emphasize on strong silhouettes, structure, shape and form. The pavilion should be able to create a sense of drama architecturally with exaggerated angles, oversized proportions and a distinct use of lines, shapes, volumes and other design tools. The architecture should take inspirations from fashion design in terms of the material and volume where they should reflect on the use of soft fluid materials and other dressmaking techniques like pleating, folding and draping etc.
Create an architectural landmark for Milan that would promote the idea of fashion.
The pavilion must become an important landmark and icon for the park and the city of Milan that attracts more and more people. The pavilion should become a strong reference point that would generate awareness towards fashion design and create a holistic view of its impact on the society. The pavilion should promote communal harmony and enrich the socio-cultural fabric of the city.
The site for intervention is Parco Sempione, located in the historic center of the city and adjacent to the Arch of Peace and the gardens of Sforza Castle.
Latitude: 45.4721°N, Longitude: 9.1772°E
The participants are free to designate any kind of primary function or activities as per their interpretation or narrative. A pavilion isconsidered to be a freestanding structure whose function makes it an object of pleasure. The pavilion canany have any kind of function that puts it to good use for a broad range of daytime and nocturnal activities.
- Maximum Built Area: 500 m2 (i.e. Maximum Cumulative floor area for all the floors).
- There are no height restrictions above and below the ground.
- Trees can be retained/ removed as per participant’s design concept.