Register: FEB/07/2019, Submit: FEB/14/2019, Eligibility: Professional designers and students with industry-specific background, design enthusiasts; individually, teams up to 3 members, Fee: Free, Awards: 1st Prize: 60,000 CNY (Chinese Yuan Renminbi) (about 8,625 USD) (pre-tax), black-edition tea, 2.0 version tea-set; 2nd Prize (2 prizes): 20,000 CNY (about 2,875 USD) (pre-tax), golden-edition tea, travel mug with tea leaf filter (each) ; Top 10 (7 prizes): silver-edition tea, offer for practice or work in Xiao Guan Tea Group (each); Top 30; Shortlists
Tea, a leaf grown in deep forests and remote mountains is always the spiritual drink of scholars through thousands of years’ accumulation. However, it can’t be accepted by 80s and 90s young generations in China. Under the promotion of cultural rejuvenation and consumption update, tea market is changing its traditional sales mode to a more diversified, modern and younger sales mode. As a result, it is reported that young people pay more attention to tea and tea-drinking lifestyle than before and tea becomes the best substitution of coffee and soft drinks.