Register: DEC/20/2018, Submit: JAN/02/2019, Eligibility: Students, graduated, freelancers, designers, graphic designers, artists, creative talents, it is not compulsory to be experts in design disciplines; individually, teams with any number of members, which can be from different countries, cities and universities; at least one member over the age of 18, Fee: 50 EUR (SEP/24 – OCT/28/2019), 75 EUR (OCT/29 – NOV/25/2018), 100 EUR (NOV/26 – DEC/20/2018), Awards: 1st Prize 5,000 EUR + realization, 2nd Prize 2,000 EUR, 3rd Prize 1,000 EUR, 4 Gold Mentions 500 EUR each, 10 Honorable Mentions, 30 Finalists
Clothes are not simple garments. They are not a mere exterior fact or a trivial masking of one’s body. Clothes are, first of all, expression of identity, visible statement of our most intimate and hidden inner reality. Clothes have always been the first and most immediate propaganda and communication tool. The purple of the Emperors of Byzantium and the extravagant looks of the current pop stars: fashion has constantly materialized hierarchies, social statuses or – more recently – ideas and systems of values. From time to time, the person wearing clothes or society itself had to identify with them.
Among the garments that have marked the history of fashion, the garment that has had more impact on the mass culture of the last century is – without any doubt – the T-shirt. Icons as Marilyn Monroe, James Dean, Marlon Brando, John Wayne and Madonna used to wear it. By recalling the history of the T-shirt, it is possible to evoke the last 105 years of mankind from the wars that dominated the first half of the 20th century to the vintage passion that has been characterizing the last decades.
Today, the T-shirt is more than ever a manifesto, an open declaration of a specific message, a perfect instrument to tell something about oneself.
Fashion Research Italy (FRI) is the foundation established by Alberto Masotti, who is the former owner of the group La Perla. As the T-shirt is the perfect instrument to tell something about oneself, this foundation aims at celebrating its birthday inviting designers, graphic designers and creative talents to design a T-shirt to be the expression of the most intimate identity of the Foundation.
Made in Italy, creativity and innovation. These are the values through which Fashion Research Italy aims at expressing its own identity to the world. These values will have to be included in its T-shirt, which will be the most modern canvas on which artists, creative talents and designers will have the opportunity to express their own talent and creativity.
Through FRI-shirt, graphic designers and creative talents can design a T-shirt to be the expression of a Foundation, which is considered as one of the most important cultural centers of the Italian fashion scenario. They will define a collection garment destined to become a cult object for the fashion addicts of the whole world.
Created by the profound experience and passion for fashion of Alberto Masotti, Fashion Research Italy is a large center oriented at supporting the Italian fashion system. The essential feature of the Foundation is the attachment to history, tradition and the creative roots of the made in Italy. The past is considered as the creative experimentation base to innovate the fashion culture and to support those who will create the future of fashion. Past and future, memory and innovation are fruitfully embraced. This bond is clear in each one of the expressions of the foundation. It can be seen in its cultural programs and in its architectures, which in turn are a contemporary redesign of a former plant of the group La Perla (the renowned lingerie brand founded in the fifties by the Masotti family). This is the DNA that the T-shirts will have to express. According to this idea of enhancement and innovation of the past, the creative talents will have to create a 4 T-shirts set. 2 T-shirts can be freely designed according to the inspiration of designers and graphic designers. The other 2 will have to take inspiration from some vintage prints owned by the Foundation, which regard the main fashion trends of the made in Italy:
- Animal trend
- Floral trend
- Geometric trend
- Cashmere trend
The subject of the competition is the design of a 4 T-shirts set for the Foundation Fashion Research Italy:
- 2 T-shirts can be freely designed by the designer (there are no constraints, save those referred to in the section “technical features”;
- 2 T-shirts will have to take inspiration from 2 different free-choice designs that designers can download from the link on the page of the competition (the graphic form and style will be at the discretion of designers, instead). Each team cannot design more than 4 T-shirts. As far as the 2 T-shirts inspired by the vintage prints are concerned, it is compulsory to choose 2 different designs from the proposed prints.
The print can be applied to any part of the T-shirt for a total area of 945 cm2. The fabric of the T-shirt – cotton – can be proposed in different color variants. The T-shirt model has to be the standard model, it is not possible to design different models.