Register: OCT/08/2018, Submit: OCT/08/2018, Eligibility: Architecture students – undergraduates and graduates, recent graduates or related degrees; recent graduates who have graduated 5 years before of the competition, young architects; individually, teams up to 4 members, Fee: Free, Awards: 1st Prize 2,000 EUR, 2nd Prize 1,000 EUR, 3rd Prize 500 EUR; 1st, 2nd & 3rd Prize: + a two-day stay at one of the chain’s hotels
Tenerife (Spain) is an island of the Atlantic Ocean which belongs to the Canary Islands archipelago. With a land area of 2,035 square kilometres and 894,700 inhabitants, it is the largest island in the archipelago and the most populated island in Spain. It is characterized by its diversity, climate and authenticity. An island with an unique charm that has served for many years as a quality tourist spot for many national and international visitors. Many hotel corporations have shown their interest in setting their establishments and providing tourists with attractive stays on the island.
Given this context, Spring Hotels Group has recently acquired a plot of 62,000 square meters for building a new hotel of 525 rooms, in one of the main areas in expansion of Arona, tourist municipality south of Tenerife, where the other three hotels of the chain are located.
The future project will concentrate building on the north and east side of the plot in order to have the maximum free space possible for developing the proposals of this Spring Hotels Design Challenge.
It is key to achieve a WOW effect both on clients that will benefit from the experience proposed by the space and clients that will enjoy the view from the terrace of their room. Each of the 4 floors has views to the common area that will contain pool and leisure areas.
This great space must meet the requirements that will challenge hotel industry in the next few years. The search for elements and unique spaces that enable an ideal context for having truly unique experiences and feelings is key when a hotel wants to be recognized as a benchmark on the international market.
It should be taken into consideration that this huge open-space of 32,000 square meters must offer unique experiences to customers of different profiles and not suffering any fragmentation, because one of the reasons for purchasing this plot was to use its dimensions as an element for standing out amongst competitors. The quality of the proposal must compensate the fact the plot is not situated on the waterfront.
The objective of the present competition for students of architecture and young architects, Spring Hotels Design Challenge, consists in proposing a unique and spectacular landscape that must make of the hotel’s outdoor areas an iconic space that, thanks to the quality of the design, its uniqueness and the experiences that it will propose, becomes the main actor in attracting and awaking the desire of future customers.
An attractive leisure space containing different activities that provide clients with a unique experience in the tourist business. A place of reference in the current tourist scene.
The challenge is to emphasise the magnitude of the plot and transform this big outdoor area into the element that makes the hotel a unique place of reference in the Canary Islands.
The proposals must contain the following uses:
- A big sheet of water that includes swimming and leisure areas. This element must be able to organise distinguishable leisure and rest areas according to different customer’s profiles, without losing the plot’s feeling of openness.
- Gardens or native plants that structure the space and endow it with personality, spatial and sensorial richness.
- A big and unique palapa that endows the place with character and brings together the elements of the ensemble (from a central point, due to operational reasons). It will accommodate the gastronomic centre that provides service to the whole proposal.
- A unique vertical element as main attraction for the family leisure area that must be visible from the main street. It will serve as lure for the thousands of tourists that walk along the street which is the main access to the tourist area.
The concept, the guiding thread of the proposal, must help in building up the storytelling upon which the hotel’s marketing strategy will be based.
ABOUT SPRING HOTELS
Established in 1985, Spring Hotels Group is a Spanish corporation currently formed by three 4-stars hotels located south of Tenerife. 1076 rooms are distributed between Arona Gran Hotel, Hotel Bitácora and Hotel Vulcano. These hotels work with the determination to purvey unforgettable holiday experiences by providing an excellent service based on a quality product and, especially, on a big team of people characterised by their passion, professionalism and reliability.
In the last few years, Spring Hotels has fully renewed its corporate identity and refurbished its establishments by incorporating design to its brand culture and boosting its relationship and specialization in Tenerife as key element for standing out amongst the big chains that operate in destinations like this. Its corporate slogan is proof of that: “Tenerife at heart”.
Spring Hotels is experiencing a process of modernisation. During the last few years, it has stood among others in the hotel industry thanks to its compromise with innovation. For example, it is the first hotel chain in incorporating Artificial Intelligence into customer experience: they have recently launched Mr. Spring, the first virtual butler in this business.