Register: SEP/09/2018, Submit: SEP/12/2018, Eligibility: Students, graduated, freelance architects, designers, artists; individually, teams (any number of members, at least one member between 18 and 35 years old, members can to be from different countries and universities), Fee: 50 EUR (JUN/11 – JUL/08/2018), 75 EUR (JUL/09 – AUG/05/2018), 100 EUR (AUG/06 – SEP/09/2018); +22% VAT, Awards: 1st Prize 5,000 EUR + realization, 2nd Prize 3,000 EUR, 3rd Prize 1,000 EUR, 2 Gold Mentions 500 EUR each, 10 Honorable Mentions, 30 Finalists
Refinery, elegance and seduction. The female universe has always been a sacred horizon, a mysterious threshold that has been inspiring a wide range of expressions of human culture. For women the first simulacra were sculpted by human hands, for women the Caryatids of the Acropolis of Athens (Greece) were created. The sensuality captured by the ancient oral tradition of the Aeneid and the Old Testament is the female sensuality.
The characters of the woman are countless. They have been dotting the history of humankind in the enduring pursuit of an ever-changing beauty. Cinema and fashion have been celebrating such a bewitching and generating power for decades in an ongoing story of seduction and elegance.
Therefore, the Foundation Fashion Research Italy and the Cineteca di Bologna aim at paying tribute to this female horizon, to this story of beauty and deep dignity. They will do so, by creating an architectural installation. Through a selection of rare photographs, it will describe the forgotten world of failed female stars: enchanting beauties that have almost been part of the Hollywood and Italian star system but never achieved fame.
How to represent the world of aspiring female celebrities and pin-ups? How to express – through architecture – the seducing power of the female universe?
By answering these questions, designers will have the opportunity to pay tribute to the seducing fascination of nameless female stars. They will have the chance to create their own museum installation, which will be in the world a symbol and expression of style and femininity. Moreover, it will redeem the celebrity dream of stars that never achieved fame.
It will be located at the entrance of the Foundation Fashion Research Italy. It will be displayed to the world during the first edition of the Fashion Film Festival curated by the Cineteca di Bologna. The installation will welcome visitors with a story of sensuality and beauty able to connect them to a fragment of one of the most stunning and mysterious mosaics of history: the woman.
The installation will be located in the prestigious headquarters of the Foundation Fashion Research Italy. They are the result of a recent redevelopment of an abandoned industrial plant of the early Seventies. On national level, the Foundation is one of the most important didactic-museum centers dedicated to fashion studies. It is a 7000 m2 innovative center composed by exhibition areas, classrooms and labs aiming at providing the Made in Italy fashion brands with new energy and skills. It was generated by the love for fashion of Alberto Masotti who is the historic owner of La Perla Fashion Group. The whole Foundation is a tribute to the woman. The woman has been the core of the activity of La Perla for decades. This renowned lingerie brand founded by the Masotti family made seduction a sensual art of laces and embroideries. It was worn by generations of women all around the world. It is no coincidence that the first installation of the Foundation regards the woman, muse and demiurge of the fashion system. The installation will represent her through a unique story told by the photographs of aspiring actresses between the Thirties and the Sixties. It will be located in the places generated by the legacy of an empire built on seduction. This photographic exhibition will pay tribute to the first refined and indispensable founding element of the fashion system: female beauty. In order to ensure a contextualized design good to be translated into fully workable solutions, hereby follows a list of main constraints and features to take into account for the design.
- Headquarters; the Foundation Fashion Research Italy is the former administrative center of La Perla Fashion Group. It is located in the Roveri area, in the nearby outskirts of Bologna. This area used to be an avant-garde of the Italian industrial city planning. For decades, thanks to wide green areas and huge parking areas, Roveri has been the per- fect location for light industries. The building was designed by the renowned restorer and town planner architect Cervellati. It is composed by 3 different buildings. When they were built the architect’s creative thought was significantly influenced by the study of the Italian rural typology. Consequently, it is no coincidence that the entrance building evokes the shapes sculpted by Dotti in the sanctuary of the virgin of San Luca and the office building evokes the numerous barns, which dot the countryside of Emilia Romagna. The innovative element of the intervention is the new building that links the two historic architectures. It is a new building covered with Krion aiming at hosting the didactic and research activities of the Foundation. These buildings inherited from tradition communicate with contemporary architectures. Past and present hug in a dance, which represents the main feature of the Foundation. Such feature is a tension towards innovation that is rooted in a solid respect for history and tradition. Therefore, the new installation will have to link these elements: future and tradition.
- Headquarters of the installation; the installation will be located on the ground floor of the museum building of the Foundation. This place hosts the Archive Collection Renzo Brandone. This is a heritage of 30.000 drawings on paper and textiles saved from the disposal of the converter company of Milan Silkin. Silkin is a meeting point between the textile production and the creative action of textile designers. It has worked from the Sixties to the first years of the 21st century. It has collected a heritage of drawings, which was used by the main brands of the Made in Italy like Etro, Armani, Prada and Moschino. The Foundation opened this priceless collection to creative talents and designers aiming at providing fashion designers and fashion brands with valuable sources of inspiration. Hence, the ground floor of the Foundation is a crossroads for dozens of creative talents, designers and stylists who crowd the Foundation on a daily basis. The installation will be situated in this context. It will have to deal with cultured and refined visitors providing a story of seduction in line with all the demanding visitors who visit the Foundation every day.
- Photographs; the installation will be oriented at exhibiting a series of photographs coming from the collection of the Cineteca di Bologna. The Foundation Cineteca di Bologna is one of the main European film archives. It deals with the preservation, restoration and divulgation of the international cinematographic heritage in all its expressions: films, advertising materials, literature and photography. Specifically, the photographs of this installation describe the glossy and melancholic world of starlettes. They are failed female stars, flashes in the pan of cinema made famous by the pin up model (the historic and coquettish photographs of the calendars, which supported the American troops fighting during the Second World War). However, they never won the laurels of the cinematographic Olympus. These photographs belong to the broader collection Giuseppe Galliadi, which was purchased by the film archive between 1983 and 1996. It is mainly composed by images and advertising books that the renowned film production companies like Warner and Columbia used to require between the Thirties and the Sixties insistently looking for innovation to be introduced in the ravenous and golden Hollywood star system.
- Fashion Film Festival; the Fashion Film Festival is the outcome of the collaboration between the Cineteca di Bologna and the Foundation Fashion Research Italy. It aims at becoming the first and most important international exchange of views about the relation between Cinema and Fashion. In November 2018, there will be a week of projection of movies dealing with fashion and a series of conferences aiming at delving into the relation between these two disciplines. In November, Bologna will become an international lab to reflect and exchange ideas. It will be a meeting point for directors, actors, screenwriters, fashion designers, costume designers and distinguished people coming from both the world of the cinema and the fashion system. In such context, the opening of the installation will open the Festival becoming the architectural manifesto of seduction and refinery. It will be the background of what will become one of the most renowned events of the international scenario.
Cinema and fashion are two complementary and dancing worlds, which are so bound together that it is hard to distinguish one from the other. The actress and the dress, fashion influences cinema but is also determined by it. Stars, costume designers and fashion designers are bound together in a complex symbiosis where the protagonist is, without any doubt, female beauty. The beauty of stars of cinematography as Audrey Hepburn or Marilyn Monroe is well-known. However, there is also a more common beauty, the beauty of numerous women who have been inspired by those stars. Such beauty has given gracefulness to minor stories. They are the starlettes, a reflection of an iconic beauty who never became popular. This is the story of women who never achieved fame or enjoyed it for too little. These women had the characteristics to become stars. However, the whims of history did not let them fulfill their dream. Now, their intense looks and charming smiles of photo shoots and advertising books tell their stories. Through such women, the Foundation Fashion Research Italy and the Cineteca di Bologna aim at paying tribute to women. They will do so by highlighting their timeless centrality in the cultural and artistic production focusing on the most mysterious prerogative of femininity: seduction. In order to ensure a contextualized design good to be translated into fully workable solutions, hereby follows a list of main constraints and features to take into account for the design.
- Program; the subject of the competition is the realization of a one-year architectural installation. It aims at exhibiting photographs collected by the Cineteca regarding the topic of Hollywood starlettes;
- Photographs; the installation will have to include 30 photographs and their relative captions. They can have different dimensions and formats as long as they are consistent with every point of the following chapter (for example, the format of photographs can not exceed the dimension referred to in point c). The photographs can be included in the installation as prints, images on monitors, projections or through any kind of technology the designer will choose. The photographs “starlette” available in the Download section of the competition website are the whole material, which will be actually exhibited in the exhibition. Therefore, we invite all designers/creative talents to take continui-into account layout solutions that ensure ty or consistency between the photographs and the project;
- Volume; the maximum volume of the architectural installation has to be consistent with the characteristics of the plan of the building, with a maximum height of 3 meters.
- Materials; designers can use any material, raw or processed, organic or inorganic. The installation can use interactive elements, electrical connection, mechanization, light, sound, video or any other expressive forms used individually or together;
- Structure; the installation can be self-supporting or connected to structural elements. It can hang consistently with the characteristics of the plant and the false ceiling of the structure;
- Economic competitiveness; despite the lack of a fixed budget to build the installation, designers will have to pay great attention to the use of financially sustainable installation materials and techniques;
- Feasibility; every project will have to take into account the problems linked to its actual realization. Therefore, all those projects considering the problems of feasibility will be favored;
- Duration; the installation will have to stay in the Foundation for one year;
- Contextualization; the installation can be consistent or dissonant compared to the interior. However, it will necessarily have to be in harmony with the other spaces of the Foundation;
- Caption; the installation will have to include a panel/ totem or another architectural solution aimed at providing a synthesis of the purposes and features of the exhibition.