Register: SEP/20/2018, Submit: SEP/30/2018, Eligibility: Students (undergraduates, bachelors, masters) and professionals (including Ph. D. students) of all disciplines; individually, teams up to 5 members, Fee: Students 15 USD, professionals 20 USD (until JUN/20/2018); students 25 USD, professionals 30 USD (JUN/21 – AUG/05/2018); students 40 USD, professionals 50 USD (AUG/06 – SEP/20/2018); + taxes, Awards: Winner 1,500 USD, 2 Runner up – students 550 USD & professionals 550 USD, People’s Choice 500 USD, 10 Honorable Mentions
With passing time, technology is enabling items reach our home quick. Most things we desire or require are a few taps away. Be it food to footwear, or tickets to taxis; everything. Online marketplaces / storefronts / eateries and many other forms of commerce are constantly pushing the bar in the ‘fulfillment’ domain and working tirelessly to make this experience as seamless as possible. This definitely has created a wave by inspiring smaller entities / individuals / suppliers to adapt to the digital space and to become a part of this accepted reality at large. This implies our products / food / articles have to travel more than us. Which creates an urge for something we witness every day – ‘packaging’.
More than ever, shopping with a scroll and a click online instead of our local markets stores is evident widely. Lucrative same-day shipping deals and the convenience of shopping from home have propelled the growth of E-commerce: up nearly 25 percent last year, according to an analysis by Slice Intelligence, and this uptrend is not slowing any soon.
These orders may seem insignificant when we observe ourselves. However our neighborhoods and cities are ordering millions of packages like these every day, with astonishingly growing numbers. And these online cravings have consequences too. Ever wondered so much of bubble wraps, packets, boxes, duct tapes, stickers, printed bills, airbags, plastic utensils, spoons, etc. Where do they eventually go?
Packaging is what a consumer sees first, even before the product. The best packaging solutions serve a practical purpose, yet also carry a story and communicate a brand’s values.
The world needs countless packages every day. That being said, the alternatives that reduce environmental impact, which at the same time can make the experience better are becoming ever more important. If packaging is something which clearly sets a few things apart from the rest, can we find a balance between both of these worlds?
THE DESIGN CHALLENGE
We understand, that traditional packaging materials have taken shape by the course of time / practicality / constraints / availability – But here lies the design challenge – You can start your design enquiry by the following questions:
- Can packaging be more lean/smart?
- Can a packaging be reusable or have different use applications?
- Can discarded/used packaging find it’s way back into the system / eco-system seamlessly?
- Can packaging be more convertible / tailormade / adaptive to product it wraps on?
- Can we enhance the current ‘packaging efficiency’?
- Can it inherently have some value, that people are willing to recycle it?
- Can this design be widely adopted / compatible to various other existing brands / scenarios / delivery / fulfilment models as well?
Taking the above brief into consideration, develop a packaging design which is scalable, for the following class of items.
You can choose any one / multiple of the use case from the following:
- Take-away / Delivery meal
- E-Commerce Package
- Packaged food
- Any consumer goods
You may define categories or sub categories within these, but overall outcome should be fitting to a wide range of similar applications at large.
You may propose system level changes/ideas like how existing equipments / transport / handling / sorting etc. methods could be revamped, however any such recommendations should be based on exact cases of current methods used in delivery fulfilment.