Register: JUL/12/2018, Submit: JUL/12/2018, Eligibility: Designers, creative talents, Fee: Free, Awards: Winner 3,000 EUR
The primary aim of the contest (sponsor: Manifattura Falomo, Italy) is to find a modality, a system or a tool (either physical or digital) mainly based on a coding system – of your conception – able to help the consumer choose the most appropriate mattress, based on two parameters: body shape and sleeping position. The body shape will be one of the selection parameters and shall be associated with an identification element (e.g. color, icon, writing, etc.), that will also be applied on the mattress. The other parameter that the user shall set is the preferred sleeping position (on the back, on the stomach, on the side) that will be associated with another identification element (e.g. color, icon, writing, etc.). At the end of the selection phase, the user will receive a visual output that will also be found on the mattress and will enable her/him to visually identify the most appropriate product according to her/his needs.
Body shape: each body shape described below shall be matched by an evocative icon/symbol:
- male body, sturdy, broad shoulders and thin hips;
- male body, normal, balanced hips and shoulders;
- female body, slim, with regular shapes;
- female body, with large hips.
Sleeping positions: another parameter to help the user understand what mattress best suits her/his needs is the sleeping position (on the back, on the stomach or on the side). You are thus invited to conceive a representation modality of the various positions and a ranking system (comfort degree) that will be applied also on the mattress, to help the user understand which one best meets her/his needs. At your discretion, you might use this parameter also during the selection phase.
The system you propose might feature the use of digital technologies, including for example tablets, 3D scanners, cameras, sensors, detectors, etc. already available on the market, with attention to keeping the production cost low, or other elements for ex. mirrors, informative panels, etc.
In order to identify the mattress according to the output of your selection system, you are free to explore new modalities to customise the mattresses, also keeping into consideration some of the elements that Manifattura Falomo already uses, that is:
- Decorative corded stitching
- Zip tag
- Colored label on the side
- 45° corner stripe
- Label on mattress handle
- Textured sewing pattern
As a typical scenario, take into consideration that the mattress will suit only one body shape but may fit several sleeping positions. Accordingly, you are invited to design a visual ranking system to apply on the mattress indicating the comfort index for each sleeping position (on the back, on the stomach or on the side).
Ultimately, the identification elements might be ideally reproduced also on other promotional elements inside the point of sale, including floor displays and other communication materials.
Display concepts (nice to have): designers suggesting an innovative way to display a selection of mattresses chosen by the retailer will be particularly welcomed. In particular, the retail will showcase only sections of the mattresses to show the technology employed inside. You are free to propose display concepts, representing a distinctive trait for the brand, without necessarily using a physical structure (you may opt for a virtual modality, using screens, projectors or other). Alternatively, you may propose a restyle of the current display.
Materials: the selection system and the display can employ the following materials: wood, metal, polymethyl methacrylate (PMMA), cardboard, etc. The selection system might also use the technologies specified above for the display.
Where to use: the system you propose shall be employed inside various points of sales and authorised showrooms, in specific areas dedicated to the brand. For some examples of display areas, please refer to the Material files.
Style: you are invited to use a clean and minimal style, in line with the brand of Manifattura Falomo, with a special attention to detail, a typical feature associated with the Made in Italy values that the brand represents.
Colors: you are free to use the colors that better suit your proposal, either using the colors of the brand or other colors at your discretion.
Values to convey: your system shall convey the values that made Manifattura Falomo a benchmark brand for the industry, a promoter of the healthy sleep and with a special attention to personal care.
Customer typology: the average customer of the Manifattura Falomo mattresses is made of a female public aged between 35 and 65 years. The system you propose and the possible technologies you are going to employ for facilitating the selection of the most appropriate product, shall be designed with the user experience of the customer inside the point of sale at the core of your attention.
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of 1,500 EUR for the purchase of the license for the economical exploitation of the projects which not-acknowledged as the winning proposals.