Register: JUN/22/2019, Submit: JUL/02/2019, Eligibility: Students, professionals and institutions of all disciplines; individually, teams up to 4 members, Fee: Students 20 USD, professionals 30 USD, institutions 80 USD (JAN/23 – MAR/28/2019); students 30 USD, professionals 50 USD, institutions 120 USD (MAR/29 – MAY/08/2019); students 40 USD, professionals 70 USD, institutions 160 USD (MAY/09 – JUN/22/2019); Awards: Winner: 1,500 USD, Runner-up: 750 USD, 2 People’s Choice (1 student and 1 professional): 500 USD each, 4 Honorable Mentions (2 students and 2 professionals): 200 USD each; Institutional Excellence Award
Moscow, the capital of Russia is now undergoing a major overhaul in terms of its urban language. A vast portion of this city’s last century communal (Khrushchyovka) housing is now being replaced by large-scale mixed-use townships and housing societies. The value of the housing will shoot more than 4 to 5 times as soon as the new revamp comes in which will fuel the real estate market even more. This will positively trigger city growth and eventually, more people will move to Moscow for finding places for their new dreams. Development is good – and it should happen, but pricing out is discrimination. With its one of its kind rich communist housing roots, a co-living housing concept like Hustle Hub is more possible here first than anywhere in the world.
The challenge here is to build a replicable co-living housing concept for 1. Young, 2. Migrant/Local and 3. The working population of 20-35 years of age which is affordable (not subsidized but optimized), works on cyclic leasing for durations longer/shorter than rental cycles and gives them enough headspace to build their career and move. The Hustle Hub should extend itself more than just a space to live. Hustle Hub is also visualized as a framework that can extend to other megacities of the world.
The site for Hustle Hub UC is located in ZiL district in Moscow. The site used to be a home to a gigantic car factory with the same name. With various bars, market and shops ZiL once a bustling industrial ‘city within a city’ came to a slowdown, which was ﬁnally decided to transform with a redevelopment proposal approved in 2012. The site values are projected to shoot by 4 times after the project completion at the base value.